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German grocery retailers

1. SUPERMARKETS 

EDEKA

Description

EDEKA is Germany's largest supermarket chain, founded in 1907. It is a cooperative structure that brings together independent retailers under a single brand. The company is headquartered in Hamburg. EDEKA accounts for about 25% of the food retail market in Germany and is one of the country's largest employers with more than 381,000 employees

Product range

EDEKA offers a wide range of products, including:

Store formats

EDEKA operates stores in various formats:

Business model

EDEKA operates as a cooperative that brings together independent retailers. Stores retain autonomy in management but receive centralized support in purchasing, logistics, and marketing. This allows them to combine a local approach with the advantages of a large-scale network.

Number of stores 

By 2024, the EDEKA network will have around 13,646 stores, including supermarkets, hypermarkets, and discount stores.

REWE

Description

REWE is one of Germany's largest retail chains and the main brand of the REWE Group, a cooperative group founded in 1927. The company is headquartered in Cologne. The name REWE comes from the abbreviation “Revisionsverband der Westkauf-Genossenschaften” (Audit Association of Western Cooperative Societies).

(Audit Association of Western Cooperatives). REWE ranks second in the German food retail market after EDEKA and is active in other European countries.

Product range

REWE offers a wide range of products, including:

Store formats

REWE operates stores in various formats:

Business model

The REWE Group operates as a cooperative of independent retailers. Central management provides support in purchasing, logistics, marketing, and digitalization. The company is actively developing online commerce through the REWE Digital platform, offering home delivery and click & collect services.

Number of stores 

By 2024, the REWE network will have around 9,600 stores worldwide, including supermarkets, discounters, and specialty formats.

Globus

Description

Globus is an international chain of hypermarkets founded in 1828 by Franz Bruch in Germany. The company is a family business and has been managed by several generations. The chain has stores in Germany, the Czech Republic, and Russia. The first hypermarket in Russia was opened in 2006 in the city of Shchelkovo.

Product range

The Globus hypermarket range includes more than 45,000 items, including:

A distinctive feature of the chain is its full-cycle production model, which allows it to offer fresh, high-quality products

Store formats

Globus specializes in hypermarkets, but is also developing new formats:

Hypermarkets — the main format, with an area of up to 10,000 square meters, including restaurants, children's rooms, and parking lots;

New formats — in Russia, the company is testing smaller supermarkets (about 1,000 square meters)

In addition, the Globus group includes stores selling building materials (Globus Baumarkt) and consumer electronics (Alpha-Tecc).

Business model

Globus uses a full-cycle model of in-house production, which minimizes product storage and ensures freshness.

The hypermarkets have their own production facilities (meat, fish, bakery, delicatessen) and restaurants. The company focuses on high product quality and transparency of processes, which is reflected in its slogan “The work of true masters.”

Number of stores 

By 2024, the Globus chain will have:

Tegut

Description

Tegut is a German retail chain specializing in food products with a focus on organic and environmentally friendly goods. Founded in 1947, the company is based in Fulda, Germany, and has been part of the Swiss cooperative Migros since 2013. Tegut is actively developing innovative store formats and environmentally friendly technologies, making it one of the leading chains in the sustainable retail segment.

Product range

Tegut's product range includes:

Store formats

Tegut offers several store formats:

Business model

Tegut's business model is based on:

Number of stores 

By 2024, the Tegut chain will operate more than 300 stores across Germany, including the recently acquired 19 Basic stores, which will be integrated under the Tegut umbrella brand.

Kaufland

Description

Kaufland is an international chain of hypermarkets founded in 1984 in Neckarsulm, Germany. It is part of the Schwarz Group, one of the largest retail groups in Europe, which also includes Lidl. Kaufland operates in Germany and in Central and Eastern European countries such as the Czech Republic, Poland, Romania, Bulgaria, and others. The company's main mission is to provide customers with quality products at affordable prices, ensuring convenience and a wide selection.

Assortment

Kaufland stores offer between 30,000 and 60,000 products, including:

Particular attention is paid to product freshness: the stores have their own bakeries, meat and fish departments.

Store formats

Kaufland uses a hypermarket format, which combines the functions of a supermarket and a department store. Store sizes range from 20,000 to 50,000 square feet. This allows them to offer customers a wide range of products under one roof, creating a convenient “one-stop-shop” format.

Business model

Kaufland's business model is based on:

Number of stores 

By 2024, the Kaufland chain will have:

2. DISCOUNTERS 

LIDL 

Description

Lidl is a German discount supermarket chain founded in 1930 by Josef Schwarz. The chain is part of the Schwarz Group, one of the world's largest retailers. Lidl operates more than 12,600 stores in 31 countries, including almost all European countries and the US. The company is known for its low-price strategy, minimalist store design, and focus on its own brands.

Product range

Lidl's product range includes around 2,000 items, a significant proportion of which are own brands. The main categories are:

Lidl also offers seasonal and themed products and, in some countries, is developing takeaway and fast food categories.

Store formats

Lidl uses a variety of store formats:

Business model

Lidl's business model is based on the following principles:

Number of stores 

By 2024, Lidl will operate 12,636 stores in 31 countries, including 3,247 stores in Germany and 185 stores in the US. The network continues to expand rapidly, with plans to enter new markets such as Andorra and Liechtenstein.

Penny

Description

Penny is an international discount supermarket chain that is part of the German REWE Group. It specializes in selling food and everyday goods at affordable prices. Penny operates in several European countries, including Germany, Italy, Romania, the Czech Republic, and Hungary.

Product range

The Penny store range includes:

Store formats

Penny stores operate as discounters, which means:

Business model

Penny's business model is based on the principles of a discounter:

Number of stores 

At the end of 2023, the Penny chain had more than 3,500 stores in Europe. The chain is expected to continue expanding in 2024, especially in Eastern Europe, but the exact number of stores in 2024 is not yet known.

Norma

Description

Norma is a German discount store chain founded in 1964. It specializes in selling food and everyday goods at low prices. Norma operates mainly in Germany, as well as in some other European countries, including France, the Czech Republic, and Austria.

Product

Norma stores offer the following products:

Store formats

Norma stores operate as discount stores, which means:

Business model

Norma's business model is based on the principles of a discounter:

Number of stores

At the end of 2023, the Norma chain had around 1,450 stores in Europe. The chain is expected to continue its steady growth in 2024, but the exact number of stores for 2024 is not yet known.

ALDI

Description

ALDI is a German discount supermarket chain founded in 1946 by brothers Karl and Theodor Albrecht. ALDI is divided into two independent companies: Aldi Nord and Aldi Süd, which operate in different regions of Germany and around the world.

ALDI operates more than 12,000 stores in 18 countries, including the US, UK, Australia, and China.

Product range

ALDI's product range includes:

Store formats

Business model

Number of stores

As of 2022, ALDI operated 12,596 stores worldwide. The chain is expected to continue expanding by 2024, especially in the US, UK, and other key markets. For example, ALDI plans to open another 500 stores in the UK in the long term.

Netto Marken-Discount

Description

Netto Marken-Discount (or simply Netto) is a German discount supermarket chain owned by the Edeka Group, Germany's largest retailer. Netto was founded in 1984 and is now one of the leading discount chains in Germany.

The chain's stores are mainly located in the southern and western parts of the country. Netto focuses on providing quality products at affordable prices, which makes it popular among a wide range of shoppers.

Product range

Netto's product range includes:

Netto also offers regular promotions and discounts, which attract shoppers looking for bargains.

Store formats

Netto operates as a discount chain, which means:

Business model

Netto's business model is based on the principles of a discount store:

Number of stores

By 2024, the Netto chain will have more than 4,300 stores in Germany. Netto continues to expand, strengthening its position in the discount market and competing with chains such as Lidl and Aldi.

NP Discount

Description

NP Discount (formerly known as Netto Privat Discount) is a German discount supermarket chain owned by EDEKA, one of Germany's largest retail companies. NP Discount focuses on providing everyday goods at affordable prices, with an emphasis on convenience and local needs.

The chain's stores are mainly located in small towns and rural areas.

Product range

NP Discount's product range includes:

Store formats

NP Discount operates as a discount chain:

Business model

The NP Discount business model is based on:

Number of stores 

By 2024, the NP Discount chain will have around 400 stores in Germany. In recent years, the chain has been gradually integrated into the overall EDEKA brand, which may lead to a further reduction in the number of stores under the NP Discount brand.

3. WHOLESALE RETAILERS

Metro C&C

Description

METRO Cash & Carry is one of the largest international wholesale chains, founded in 1964 in Germany. The company specializes in the cash & carry format (small-scale wholesale) and serves professional customers such as restaurants, hotels, cafes, shops, and other businesses.

Its headquarters are located in Düsseldorf, Germany. As of 2024, METRO operates 626 stores in 21 countries, including Europe and Pakistan.

Product range

METRO's product range includes more than 45,000 items, which are divided into two main categories:

The company actively develops its own brands, which allows it to offer competitive prices and high-quality products.

Store formats

METRO operates in the cash & carry format, which includes:

Business model

METRO's business model is based on:

Number of stores

As of 2024, METRO operates 626 stores in 21 countries. Its main markets include Germany, France, Italy, Russia, the Czech Republic, Romania, and Pakistan. The company employs approximately 87,810 people.

Selgros

Description

Selgros Cash & Carry is an international chain of wholesale cash & carry stores founded in 1989. The chain is owned by Transgourmet Holding, a subsidiary of the Swiss company Coop. Selgros serves professional customers such as restaurants, hotels, cafes, shops, and individual entrepreneurs. As of 2024, the chain operates in Germany, Romania, Poland, and Russia.

Product range

Selgros' product range includes:

Store formats

Selgros operates in a cash & carry format, which includes:

4. Business model

The Selgros business model is based on:

Number of stores in 2024

As of 2024, Selgros operates 92 stores in 4 countries:

4. ORGANIC RETAILERS

Alnatura

Alnatura is a chain of stores specializing in the sale of organic and sustainable products. Founded in 1984 in Germany, Alnatura operates over 130 stores nationwide and also offers its products through other retailers.

Business Model

Alnatura emphasizes high quality and a variety of organic products, including fresh fruits and vegetables, dairy products, cereals, as well as cosmetics and home goods. The chain actively supports sustainability and offers a wide range of products certified organic. Alnatura also produces its own brands that are only available in their stores.

Denn's Biomarkt

Denn's Biomarkt is a chain of stores specializing in organic and eco-friendly products. Founded in 1993 in Germany, Denn's operates more than 100 stores in different regions of the country.

Business Model

Denn's Biomarkt offers a wide range of organic products, including fresh fruits and vegetables, dairy products, bread, meat and fish, as well as health and beauty products. The chain emphasizes the high quality of its products and supports the principles of sustainability, including the use of local and seasonal products. Denn's also offers its own brands, which are characterized by quality and variety.

Bio Company

Bio Company is a supermarket chain specializing in the sale of organic and sustainable products. Founded in 1999 in Berlin, Bio Company operates more than 100 stores mainly in the metropolitan area and other parts of Germany.

Business Model

Bio Company offers a wide range of products including fresh fruits and vegetables, dairy products, meat, bread, and health and care products. The chain emphasizes local and seasonal products, supporting environmental initiatives and sustainability. Bio Company also offers its own brands that are high quality and affordable.

5. ETHNIC RETAILERS

Products from Asia

Go Asia

Go Asia is one of the largest Asian supermarket chains in Germany. The stores offer a wide range of products from Asian countries, including noodles, sauces, spices, frozen foods, beverages, and fresh vegetables.

Features: Large selection of Japanese, Chinese, and Korean cuisine.

Asia24.de

Asia24 is an online store specializing in the sale of Asian products with delivery throughout Germany. The range includes sushi ingredients, sauces, spices, noodles, rice, and much more.

Features: Convenient online ordering with home delivery.

Hong Kong Supermarket

Hong Kong Supermarket is a chain of stores offering products mainly from China and Hong Kong. Here you can find traditional sauces, noodles, snacks, teas, and much more.

Features: Products with an emphasis on Chinese and Hong Kong cuisine.

Tai Heng

Tai Heng is an Asian supermarket specializing in products from China, Korea, and Japan. Here you can find both everyday ingredients and rare delicacies.

Features: Large selection of sauces, spices, and sushi ingredients.

Mekong Supermarket

Mekong Supermarket is a chain of stores offering a wide range of Asian products, including fresh vegetables, seafood, spices, and noodles.

Special features: Specializes in products from Vietnam and Thailand.

Asia Markt Thang Long

Thang Long stores offer products from Vietnam, China, and other Asian countries. Here you can find rice, noodles, spices, Asian drinks, and frozen foods.

Features: Fresh exotic products and ingredients for Asian dishes.

Vinh Loi Asia Supermarket

Vinh Loi is a popular chain of Asian supermarkets offering products from Vietnam, Thailand, China, and other countries. Here you can find fresh vegetables, spices, noodles, exotic fruits, frozen goods, and beverages.

Features: Wide selection of Vietnamese products and ingredients for traditional dishes.

Asia Shop Online

Asia Shop Online is an online store offering Asian products with delivery throughout Germany. The range includes sushi ingredients, spices, sauces, noodles, exotic sweets, and beverages.

Features: Online ordering with delivery to any region in Germany.

Asia Food Land

Asia Food Land is an online store offering Asian products and ingredients. The range includes sushi products, noodles, sauces, spices, teas, drinks, and sweets.

Features: Convenient search for Asian cuisine products.

Kim’s Asia Markt

Kim’s Asia Markt is a chain of stores offering products from Korea, China, Japan, and other Asian countries. The range includes noodles, sauces, spices, exotic vegetables, and fruits.

Features: Wide selection of Korean products, including kimchi.

Products from Turkey

Baktat Markt

Baktat Markt is a well-known brand offering a wide range of Turkish products. The chain of stores operates throughout Germany and specializes in selling food products, including traditional Turkish spices, canned vegetables, sweets, and tea.

Product range: Spices, halal meat, bread, Turkish coffee, Turkish delight, baklava.

Egetürk

Egetürk is a large chain of stores and a manufacturer of halal meat products. They offer a wide selection of sausages, meat, and other Turkish products.

Product range: Halal meat, sausages, fresh vegetables, spices, bread.

Öz-Gida Markt

Öz-Gida Markt is a chain of Turkish stores offering a wide selection of fresh produce and traditional Turkish goods. Here you can find halal meat, Turkish cheeses, yogurt, ayran, and sweets.

Product range: Fresh vegetables, rice, spices, Turkish cheeses, meat, baklava.

Marmara Markt

Marmara Markt is a chain of stores specializing in Turkish products. The store offers a wide range of goods, including bread, dairy products, spices, and sweets.

Assortment: Turkish sweets, halal meat, ayran, spices, coffee.

Basak Markt

Basak Markt is a chain of Turkish stores offering food and household goods. Basak stores are known for their variety and quality of products.

Product range: Halal products, Turkish tea, spices, dairy products, bread.

Gima Markt

Gima Markt is one of the most famous Turkish supermarket chains in Germany. The stores specialize in selling fresh produce, meat products, spices, and Turkish sweets.

Product range: Halal meat, spices, fresh vegetables, Turkish tea and coffee, bread, sweets.

Türkischer Basar

Türkischer Basar is not a chain of stores, but rather a traditional market format that can be found in large cities in Germany. These markets sell fresh vegetables, fruits, spices, halal meat, and Turkish sweets.

Product range: Fresh produce, halal meat, spices, sweets.

Products from the CIS

Mix Markt

Mix Markt is one of the largest and most popular supermarket chains for Russian-speaking people in Germany. The chain's stores offer a wide range of products from Russia, Ukraine, Belarus, Kazakhstan, and other CIS countries.

Features: Over 300 stores throughout Germany. Products from various CIS countries.

Monolith Group

Monolith Group is a major distributor of products from Russia and CIS countries, as well as a chain of stores operating under various brands. Monolith stores offer products from Russia, Ukraine, and other CIS countries.

Features: A major distributor with a wide network of partner stores.

Matryoshka Markt

Matryoshka Markt is a chain of stores specializing in the sale of products from Russia and other CIS countries. Here you can find both traditional products and familiar brands.

Features: The stores focus on Russian and Ukrainian cuisine.

Russkiy Magazin

Russkiy Magazin is a small chain of stores offering food products from Russia, Ukraine, Belarus, and other CIS countries. The stores are popular among Russian-speaking residents of large cities.

Features: Traditional Russian and Ukrainian products.

Kalinka

Kalinka is a popular chain of Russian stores in Germany offering a wide range of products from CIS countries. Kalinka stores are known for their variety of goods.

Features: Stores are available in large cities.

Viktoria Markt

Viktoria Markt are stores with traditional products from Russia, Ukraine, and Eastern Europe. The stores offer everything from groceries to fresh produce.

Features: Products from well-known brands from Russia, Ukraine, and other CIS countries.

Smak

Smak is a store with products from Eastern Europe, including Russia, Ukraine, and Poland. The store focuses on traditional products such as pickles, dumplings, sausages, and sweets.

Features: Stores are located in several cities in Germany.

Alenka

Alenka is a chain of stores offering products from Russia and CIS countries. The stores are named after the popular chocolate brand “Alenka.”

Features: Products with an emphasis on Russian cuisine.

Ostprodukte-Versand

Description: An online store with traditional Eastern European products.

6. REGIONAL RETAILERS

Wasgau

A local supermarket chain in southwestern Germany offering fresh produce and local goods.

Feneberg

A regional supermarket chain in Bavaria with a focus on local and organic products.

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