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German grocery retailers
1. SUPERMARKETS
Description
EDEKA is Germany's largest supermarket chain, founded in 1907. It is a cooperative structure that brings together independent retailers under a single brand. The company is headquartered in Hamburg. EDEKA accounts for about 25% of the food retail market in Germany and is one of the country's largest employers with more than 381,000 employees
Product range
EDEKA offers a wide range of products, including:
- Fresh produce (fruit, vegetables, meat, dairy products);
- Private label brands such as “Gut & Günstig” (budget segment);
- Premium products and international goods;
- Non-food items, including household chemicals and electronics
Store formats
EDEKA operates stores in various formats:
- nah und gut — small stores up to 400 m², focused on small towns;
- EDEKA aktiv markt — supermarkets ranging from 400 to 800 m²;
- EDEKA neukauf — stores ranging from 800 to 2,000 m²;
- EDEKA center (E-Center) — hypermarkets ranging from 2,000 to 5,000 m²;
- Netto Marken-Discount — discount stores with around 4,200 stores
Business model
EDEKA operates as a cooperative that brings together independent retailers. Stores retain autonomy in management but receive centralized support in purchasing, logistics, and marketing. This allows them to combine a local approach with the advantages of a large-scale network.
Number of stores
By 2024, the EDEKA network will have around 13,646 stores, including supermarkets, hypermarkets, and discount stores.
Description
REWE is one of Germany's largest retail chains and the main brand of the REWE Group, a cooperative group founded in 1927. The company is headquartered in Cologne. The name REWE comes from the abbreviation “Revisionsverband der Westkauf-Genossenschaften” (Audit Association of Western Cooperative Societies).
(Audit Association of Western Cooperatives). REWE ranks second in the German food retail market after EDEKA and is active in other European countries.
Product range
REWE offers a wide range of products, including:
- Food (fresh vegetables, fruit, meat, dairy products);
- Own brands: “ja!” (budget segment), “REWE Beste Wahl” (mid-range segment), “REWE Feine Welt” (premium segment), “REWE Bio” (organic products), “REWE frei von” (allergen-free) and “REWE Regional” (local products)
- Non-food products, including household chemicals and household goods.
Store formats
REWE operates stores in various formats:
- REWE Supermarkt — medium-sized supermarkets (main format, around 3,300 stores in Germany);
- Penny — discount stores (around 3,000 stores in Germany and other European countries);
- nahkauf — small neighborhood stores;
- REWE To Go — quick-service stores, often located at gas stations or transportation hubs;
- Toom Baumarkt — home improvement and DIY stores
Business model
The REWE Group operates as a cooperative of independent retailers. Central management provides support in purchasing, logistics, marketing, and digitalization. The company is actively developing online commerce through the REWE Digital platform, offering home delivery and click & collect services.
Number of stores
By 2024, the REWE network will have around 9,600 stores worldwide, including supermarkets, discounters, and specialty formats.
Globus
Description
Globus is an international chain of hypermarkets founded in 1828 by Franz Bruch in Germany. The company is a family business and has been managed by several generations. The chain has stores in Germany, the Czech Republic, and Russia. The first hypermarket in Russia was opened in 2006 in the city of Shchelkovo.
Product range
The Globus hypermarket range includes more than 45,000 items, including:
- Food (including fresh vegetables, fruit, meat, and fish);
- Own-brand products (meat department, bakery, fish counter, delicatessen);
- Household goods, household chemicals, electronics, and much more;
- Own brands (about 1,200 items)
A distinctive feature of the chain is its full-cycle production model, which allows it to offer fresh, high-quality products
Store formats
Globus specializes in hypermarkets, but is also developing new formats:
Hypermarkets — the main format, with an area of up to 10,000 square meters, including restaurants, children's rooms, and parking lots;
New formats — in Russia, the company is testing smaller supermarkets (about 1,000 square meters)
In addition, the Globus group includes stores selling building materials (Globus Baumarkt) and consumer electronics (Alpha-Tecc).
Business model
Globus uses a full-cycle model of in-house production, which minimizes product storage and ensures freshness.
The hypermarkets have their own production facilities (meat, fish, bakery, delicatessen) and restaurants. The company focuses on high product quality and transparency of processes, which is reflected in its slogan “The work of true masters.”
Number of stores
By 2024, the Globus chain will have:
- 47 hypermarkets in Germany;
- 16 hypermarkets in the Czech Republic;
- 20 hypermarkets in Russia
Description
Tegut is a German retail chain specializing in food products with a focus on organic and environmentally friendly goods. Founded in 1947, the company is based in Fulda, Germany, and has been part of the Swiss cooperative Migros since 2013. Tegut is actively developing innovative store formats and environmentally friendly technologies, making it one of the leading chains in the sustainable retail segment.
Product range
Tegut's product range includes:
- Organic food (fruit, vegetables, meat, dairy products);
- Everyday products (bakery products, beverages, frozen foods);
- Home, health, and hygiene products;
- Private label products focused on sustainability and quality.
Store formats
Tegut offers several store formats:
- Classic supermarkets: medium-sized stores with a wide range of organic and traditional products.
- Tegut... teo: innovative self-service mini-stores with an area of around 80 m², open 24 hours a day. They are equipped with digital technology that allows customers to scan and pay for goods via a mobile app or terminals. These stores are ideal for urban areas, transport hubs, and new developments.
Business model
Tegut's business model is based on:
- Focus on organic products: the company actively promotes environmentally friendly products and sustainable development.
- Innovation: the introduction of digital technologies such as Tegut... teo self-service stores.
- Environmental friendliness: use of environmentally friendly materials in store construction and minimization of carbon footprint.
- Acquisition of other chains: in 2023, Tegut acquired the Basic supermarket chain, strengthening its position in the organic products segment.
Number of stores
By 2024, the Tegut chain will operate more than 300 stores across Germany, including the recently acquired 19 Basic stores, which will be integrated under the Tegut umbrella brand.
Description
Kaufland is an international chain of hypermarkets founded in 1984 in Neckarsulm, Germany. It is part of the Schwarz Group, one of the largest retail groups in Europe, which also includes Lidl. Kaufland operates in Germany and in Central and Eastern European countries such as the Czech Republic, Poland, Romania, Bulgaria, and others. The company's main mission is to provide customers with quality products at affordable prices, ensuring convenience and a wide selection.
Assortment
Kaufland stores offer between 30,000 and 60,000 products, including:
- Food (fresh vegetables, fruit, meat, fish);
- Household goods, cleaning products, electronics, and textiles;
- Private label products;
- Regional and seasonal goods.
Particular attention is paid to product freshness: the stores have their own bakeries, meat and fish departments.
Store formats
Kaufland uses a hypermarket format, which combines the functions of a supermarket and a department store. Store sizes range from 20,000 to 50,000 square feet. This allows them to offer customers a wide range of products under one roof, creating a convenient “one-stop-shop” format.
Business model
Kaufland's business model is based on:
- The hypermarket concept, which combines a wide range of products with convenience;
- Own brands, which ensure competitive prices and high margins;
- Efficient logistics and purchasing, which reduces costs and enables low prices;
- Sustainable development: the company actively implements environmentally friendly technologies, such as energy-efficient lighting and reduced packaging.
Number of stores
By 2024, the Kaufland chain will have:
- 1,300 stores in Germany;
- 660 stores in Central and Eastern Europe (including the Czech Republic, Poland, Romania, Bulgaria, and other countries)
2. DISCOUNTERS
Description
Lidl is a German discount supermarket chain founded in 1930 by Josef Schwarz. The chain is part of the Schwarz Group, one of the world's largest retailers. Lidl operates more than 12,600 stores in 31 countries, including almost all European countries and the US. The company is known for its low-price strategy, minimalist store design, and focus on its own brands.
Product range
Lidl's product range includes around 2,000 items, a significant proportion of which are own brands. The main categories are:
- Food (including organic and local products);
- Beverages
- Household chemicals and home goods
- Clothing, footwear, and accessories (including seasonal collections)
- Non-food items such as electronics, toys, and garden products
Lidl also offers seasonal and themed products and, in some countries, is developing takeaway and fast food categories.
Store formats
Lidl uses a variety of store formats:
- Standard stores: freestanding supermarkets ranging from 700 to 1,000 m² with parking.
- City stores: located in residential areas or city centers, with a sales area of 600 m².
- Stores in shopping centers: adapted to the design of the shopping center, with a full range of products.
- Express stores: small outlets with an area of 150–200 m², focused on quick purchases and takeaway food.
- Online stores: operate in a number of countries, offering delivery of non-food products and alcohol.
Business model
Lidl's business model is based on the following principles:
- Discount format: minimization of costs through simple store design, use of original packaging, and low staffing levels.
- Own brands: a significant part of the product range is produced under Lidl brands, which allows the company to control quality and reduce prices.
- Localization: Lidl adapts its product range to local markets, including products from local producers.
- Environmental friendliness: the company actively implements sustainable practices such as waste reduction and the use of renewable energy sources.
Number of stores
By 2024, Lidl will operate 12,636 stores in 31 countries, including 3,247 stores in Germany and 185 stores in the US. The network continues to expand rapidly, with plans to enter new markets such as Andorra and Liechtenstein.
Description
Penny is an international discount supermarket chain that is part of the German REWE Group. It specializes in selling food and everyday goods at affordable prices. Penny operates in several European countries, including Germany, Italy, Romania, the Czech Republic, and Hungary.
Product range
The Penny store range includes:
- Food (fresh fruit and vegetables, meat, dairy products, bakery products);
- Everyday goods (household chemicals, cosmetics, household goods);
- Private label products, which allows the company to keep prices low;
- Seasonal goods and promotions.
Store formats
Penny stores operate as discounters, which means:
- Compact retail space;
- Simplified store design;
- A limited but carefully selected range of products;
- A focus on low prices and quick shopping.
Business model
Penny's business model is based on the principles of a discounter:
- Optimization of logistics and management costs;
- Sale of goods in large volumes with minimal markups;
- Focus on own brands to reduce costs;
- Attracting customers through regular promotions and discounts.
Number of stores
At the end of 2023, the Penny chain had more than 3,500 stores in Europe. The chain is expected to continue expanding in 2024, especially in Eastern Europe, but the exact number of stores in 2024 is not yet known.
Description
Norma is a German discount store chain founded in 1964. It specializes in selling food and everyday goods at low prices. Norma operates mainly in Germany, as well as in some other European countries, including France, the Czech Republic, and Austria.
Product
Norma stores offer the following products:
- Food: fresh fruit and vegetables, meat, dairy products, bakery products;
- Everyday goods: household chemicals, cosmetics, household goods;
- Private labels, which make up a significant part of the product range and allow the company to keep prices low;
- Seasonal goods and promotional items.
Store formats
Norma stores operate as discount stores, which means:
- Compact retail space;
- Simplified store design;
- A limited product range focused on the basic needs of customers;
- Convenient location in residential areas.
Business model
Norma's business model is based on the principles of a discounter:
- Optimization of logistics and management costs;
- Own brands to reduce costs;
- Minimal markup on goods;
- Attracting customers through low prices and regular promotions.
Number of stores
At the end of 2023, the Norma chain had around 1,450 stores in Europe. The chain is expected to continue its steady growth in 2024, but the exact number of stores for 2024 is not yet known.
Description
ALDI is a German discount supermarket chain founded in 1946 by brothers Karl and Theodor Albrecht. ALDI is divided into two independent companies: Aldi Nord and Aldi Süd, which operate in different regions of Germany and around the world.
ALDI operates more than 12,000 stores in 18 countries, including the US, UK, Australia, and China.
Product range
ALDI's product range includes:
- Food: fresh vegetables, fruit, meat, dairy products, and baked goods.
- Private labels: up to 90% of the product range consists of ALDI-branded goods, which allows the company to keep prices low.
- Non-food products: household appliances, clothing, home goods, seasonal offers.
- The range is limited: on average, around 1,700 SKUs (compared to 30,000 in traditional supermarkets), which simplifies logistics and reduces costs.
Store formats
- Small floor space: ALDI stores usually occupy up to 1,000–1,600 square meters.
- Minimalism: goods are placed directly in boxes or on pallets; there are no display cases or automatic doors.
- Self-service: customers pack their own purchases, and shopping carts are rented for a deposit.
- Experimental formats: ALDI is testing driverless stores and eco-discounters in some countries.
Business model
- Strict cost control: minimization of store design, advertising, and personnel costs.
- Low prices: the retail markup is about 12%, which is lower than most competitors.
- Own brands: allows quality control and reduces product costs.
- Efficiency: fast service, minimal staffing (3–4 people per store) and strict operating standards.
Number of stores
As of 2022, ALDI operated 12,596 stores worldwide. The chain is expected to continue expanding by 2024, especially in the US, UK, and other key markets. For example, ALDI plans to open another 500 stores in the UK in the long term.
Netto Marken-Discount
Description
Netto Marken-Discount (or simply Netto) is a German discount supermarket chain owned by the Edeka Group, Germany's largest retailer. Netto was founded in 1984 and is now one of the leading discount chains in Germany.
The chain's stores are mainly located in the southern and western parts of the country. Netto focuses on providing quality products at affordable prices, which makes it popular among a wide range of shoppers.
Product range
Netto's product range includes:
- Food: fresh vegetables, fruit, meat, dairy products, and baked goods.
- Private labels: a significant part of the assortment is represented by Netto brands, which allows the company to keep prices low.
- Regional products: the chain actively supports local producers.
- Non-food products: household chemicals, home goods, seasonal offers.
Netto also offers regular promotions and discounts, which attract shoppers looking for bargains.
Store formats
Netto operates as a discount chain, which means:
- Compact stores with a sales area of 800 to 1,200 m².
- Simplified design and minimalist product display (often directly in boxes or on pallets).
- Convenient location of stores in residential areas, making them accessible for everyday shopping.
Business model
Netto's business model is based on the principles of a discount store:
- Own brands: most of the product range is produced under Netto brands, which reduces costs and allows the company to offer competitive prices.
- Cost optimization: minimization of store design, logistics, and personnel costs.
- Localization: adapting the product range to the needs of local markets, including regional products.
- Environmental sustainability: the chain is actively implementing sustainable practices, such as reducing plastic use and improving the energy efficiency of its stores.
Number of stores
By 2024, the Netto chain will have more than 4,300 stores in Germany. Netto continues to expand, strengthening its position in the discount market and competing with chains such as Lidl and Aldi.
NP Discount
Description
NP Discount (formerly known as Netto Privat Discount) is a German discount supermarket chain owned by EDEKA, one of Germany's largest retail companies. NP Discount focuses on providing everyday goods at affordable prices, with an emphasis on convenience and local needs.
The chain's stores are mainly located in small towns and rural areas.
Product range
NP Discount's product range includes:
- Food: fresh vegetables, fruit, meat, dairy products, bakery products;
- Own brands: a significant part of the product range is represented by EDEKA brands, which allows the company to keep prices low;
- Everyday goods: household chemicals, cosmetics, home goods;
- Regional products: the chain actively supports local producers by offering local goods.
Store formats
NP Discount operates as a discount chain:
- Compact stores: the retail space is usually between 400 and 800 m², making them convenient for quick shopping.
- Stores in residential areas: located near residential neighborhoods, providing convenience for local residents.
- Minimal design: stores are simply decorated, with an emphasis on functionality and economy.
Business model
The NP Discount business model is based on:
- Discount format: minimization of store design and logistics costs;
- Own brands: use of EDEKA brands to reduce costs and ensure quality;
- Localization: adaptation of the product range to the needs of local markets;
- Operating cost savings: simplified product layout and minimal staffing.
Number of stores
By 2024, the NP Discount chain will have around 400 stores in Germany. In recent years, the chain has been gradually integrated into the overall EDEKA brand, which may lead to a further reduction in the number of stores under the NP Discount brand.
3. WHOLESALE RETAILERS
Description
METRO Cash & Carry is one of the largest international wholesale chains, founded in 1964 in Germany. The company specializes in the cash & carry format (small-scale wholesale) and serves professional customers such as restaurants, hotels, cafes, shops, and other businesses.
Its headquarters are located in Düsseldorf, Germany. As of 2024, METRO operates 626 stores in 21 countries, including Europe and Pakistan.
Product range
METRO's product range includes more than 45,000 items, which are divided into two main categories:
- Food products: fresh vegetables, fruit, meat, fish, dairy products, bakery products, frozen foods, and beverages.
- Non-food products: household appliances, tableware, textiles, office and business supplies.
The company actively develops its own brands, which allows it to offer competitive prices and high-quality products.
Store formats
METRO operates in the cash & carry format, which includes:
- Wholesale shopping centers: stores with large retail spaces (up to 10,000 m²) designed for professional buyers.
- Fasol franchise: In Russia, METRO is developing a chain of small grocery stores under the Fasol brand, providing ready-made solutions for small businesses.
- Online retail: In some countries, the company offers delivery of goods to professional customers via digital platforms.
Business model
METRO's business model is based on:
- Serving professional customers: stores operate exclusively for registered customers, such as catering businesses, retail stores, and offices.
- Cash & carry format: customers select and pay for goods themselves, which reduces operating costs.
- Localization: adapting the product range to the needs of local markets.
- Sustainable development: the company actively implements environmentally friendly technologies and supports local producers.
Number of stores
As of 2024, METRO operates 626 stores in 21 countries. Its main markets include Germany, France, Italy, Russia, the Czech Republic, Romania, and Pakistan. The company employs approximately 87,810 people.
Description
Selgros Cash & Carry is an international chain of wholesale cash & carry stores founded in 1989. The chain is owned by Transgourmet Holding, a subsidiary of the Swiss company Coop. Selgros serves professional customers such as restaurants, hotels, cafes, shops, and individual entrepreneurs. As of 2024, the chain operates in Germany, Romania, Poland, and Russia.
Product range
Selgros' product range includes:
- Food products: fresh vegetables, fruit, meat, fish, dairy products, bakery products, and frozen foods.
- Non-food products: household appliances, tableware, textiles, office and business supplies.
- Own brands, which ensure competitive prices and high quality.
- Products for HoReCa (hotels, restaurants, cafes), including specialized products and equipment.
Store formats
Selgros operates in a cash & carry format, which includes:
- Wholesale shopping centers: stores with large retail spaces (up to 10,000 m²) designed for professional customers.
- Self-service: customers select and pay for goods themselves, which reduces operating costs.
- Delivery: in some countries, Selgros offers delivery of goods for corporate customers.
4. Business model
The Selgros business model is based on:
- Serving professional customers: stores are focused on catering companies, retail stores, and offices.
- Cash & carry format: customers buy goods in bulk at competitive prices.
- Localization: adapting the product range to the needs of local markets.
- Sustainable development: using modern technologies and environmentally friendly solutions in logistics and management.
Number of stores in 2024
As of 2024, Selgros operates 92 stores in 4 countries:
- Germany: 45 stores.
- Romania: 23 stores.
- Poland: 19 stores.
- Russia: 11 stores (in the process of selling the Russian business to local management)
4. ORGANIC RETAILERS
Alnatura is a chain of stores specializing in the sale of organic and sustainable products. Founded in 1984 in Germany, Alnatura operates over 130 stores nationwide and also offers its products through other retailers.
Business Model
Alnatura emphasizes high quality and a variety of organic products, including fresh fruits and vegetables, dairy products, cereals, as well as cosmetics and home goods. The chain actively supports sustainability and offers a wide range of products certified organic. Alnatura also produces its own brands that are only available in their stores.
Denn's Biomarkt is a chain of stores specializing in organic and eco-friendly products. Founded in 1993 in Germany, Denn's operates more than 100 stores in different regions of the country.
Business Model
Denn's Biomarkt offers a wide range of organic products, including fresh fruits and vegetables, dairy products, bread, meat and fish, as well as health and beauty products. The chain emphasizes the high quality of its products and supports the principles of sustainability, including the use of local and seasonal products. Denn's also offers its own brands, which are characterized by quality and variety.
Bio Company is a supermarket chain specializing in the sale of organic and sustainable products. Founded in 1999 in Berlin, Bio Company operates more than 100 stores mainly in the metropolitan area and other parts of Germany.
Business Model
Bio Company offers a wide range of products including fresh fruits and vegetables, dairy products, meat, bread, and health and care products. The chain emphasizes local and seasonal products, supporting environmental initiatives and sustainability. Bio Company also offers its own brands that are high quality and affordable.
5. ETHNIC RETAILERS
Products from Asia
Go Asia is one of the largest Asian supermarket chains in Germany. The stores offer a wide range of products from Asian countries, including noodles, sauces, spices, frozen foods, beverages, and fresh vegetables.
Features: Large selection of Japanese, Chinese, and Korean cuisine.
Asia24.de
Asia24 is an online store specializing in the sale of Asian products with delivery throughout Germany. The range includes sushi ingredients, sauces, spices, noodles, rice, and much more.
Features: Convenient online ordering with home delivery.
Hong Kong Supermarket
Hong Kong Supermarket is a chain of stores offering products mainly from China and Hong Kong. Here you can find traditional sauces, noodles, snacks, teas, and much more.
Features: Products with an emphasis on Chinese and Hong Kong cuisine.
Tai Heng
Tai Heng is an Asian supermarket specializing in products from China, Korea, and Japan. Here you can find both everyday ingredients and rare delicacies.
Features: Large selection of sauces, spices, and sushi ingredients.
Mekong Supermarket
Mekong Supermarket is a chain of stores offering a wide range of Asian products, including fresh vegetables, seafood, spices, and noodles.
Special features: Specializes in products from Vietnam and Thailand.
Asia Markt Thang Long
Thang Long stores offer products from Vietnam, China, and other Asian countries. Here you can find rice, noodles, spices, Asian drinks, and frozen foods.
Features: Fresh exotic products and ingredients for Asian dishes.
Vinh Loi Asia Supermarket
Vinh Loi is a popular chain of Asian supermarkets offering products from Vietnam, Thailand, China, and other countries. Here you can find fresh vegetables, spices, noodles, exotic fruits, frozen goods, and beverages.
Features: Wide selection of Vietnamese products and ingredients for traditional dishes.
Asia Shop Online
Asia Shop Online is an online store offering Asian products with delivery throughout Germany. The range includes sushi ingredients, spices, sauces, noodles, exotic sweets, and beverages.
Features: Online ordering with delivery to any region in Germany.
Asia Food Land
Asia Food Land is an online store offering Asian products and ingredients. The range includes sushi products, noodles, sauces, spices, teas, drinks, and sweets.
Features: Convenient search for Asian cuisine products.
Kim’s Asia Markt
Kim’s Asia Markt is a chain of stores offering products from Korea, China, Japan, and other Asian countries. The range includes noodles, sauces, spices, exotic vegetables, and fruits.
Features: Wide selection of Korean products, including kimchi.
Products from Turkey
Baktat Markt
Baktat Markt is a well-known brand offering a wide range of Turkish products. The chain of stores operates throughout Germany and specializes in selling food products, including traditional Turkish spices, canned vegetables, sweets, and tea.
Product range: Spices, halal meat, bread, Turkish coffee, Turkish delight, baklava.
Egetürk is a large chain of stores and a manufacturer of halal meat products. They offer a wide selection of sausages, meat, and other Turkish products.
Product range: Halal meat, sausages, fresh vegetables, spices, bread.
Öz-Gida Markt
Öz-Gida Markt is a chain of Turkish stores offering a wide selection of fresh produce and traditional Turkish goods. Here you can find halal meat, Turkish cheeses, yogurt, ayran, and sweets.
Product range: Fresh vegetables, rice, spices, Turkish cheeses, meat, baklava.
Marmara Markt
Marmara Markt is a chain of stores specializing in Turkish products. The store offers a wide range of goods, including bread, dairy products, spices, and sweets.
Assortment: Turkish sweets, halal meat, ayran, spices, coffee.
Basak Markt
Basak Markt is a chain of Turkish stores offering food and household goods. Basak stores are known for their variety and quality of products.
Product range: Halal products, Turkish tea, spices, dairy products, bread.
Gima Markt
Gima Markt is one of the most famous Turkish supermarket chains in Germany. The stores specialize in selling fresh produce, meat products, spices, and Turkish sweets.
Product range: Halal meat, spices, fresh vegetables, Turkish tea and coffee, bread, sweets.
Türkischer Basar
Türkischer Basar is not a chain of stores, but rather a traditional market format that can be found in large cities in Germany. These markets sell fresh vegetables, fruits, spices, halal meat, and Turkish sweets.
Product range: Fresh produce, halal meat, spices, sweets.
Products from the CIS
Mix Markt is one of the largest and most popular supermarket chains for Russian-speaking people in Germany. The chain's stores offer a wide range of products from Russia, Ukraine, Belarus, Kazakhstan, and other CIS countries.
Features: Over 300 stores throughout Germany. Products from various CIS countries.
Monolith Group is a major distributor of products from Russia and CIS countries, as well as a chain of stores operating under various brands. Monolith stores offer products from Russia, Ukraine, and other CIS countries.
Features: A major distributor with a wide network of partner stores.
Matryoshka Markt
Matryoshka Markt is a chain of stores specializing in the sale of products from Russia and other CIS countries. Here you can find both traditional products and familiar brands.
Features: The stores focus on Russian and Ukrainian cuisine.
Russkiy Magazin
Russkiy Magazin is a small chain of stores offering food products from Russia, Ukraine, Belarus, and other CIS countries. The stores are popular among Russian-speaking residents of large cities.
Features: Traditional Russian and Ukrainian products.
Kalinka
Kalinka is a popular chain of Russian stores in Germany offering a wide range of products from CIS countries. Kalinka stores are known for their variety of goods.
Features: Stores are available in large cities.
Viktoria Markt
Viktoria Markt are stores with traditional products from Russia, Ukraine, and Eastern Europe. The stores offer everything from groceries to fresh produce.
Features: Products from well-known brands from Russia, Ukraine, and other CIS countries.
Smak
Smak is a store with products from Eastern Europe, including Russia, Ukraine, and Poland. The store focuses on traditional products such as pickles, dumplings, sausages, and sweets.
Features: Stores are located in several cities in Germany.
Alenka
Alenka is a chain of stores offering products from Russia and CIS countries. The stores are named after the popular chocolate brand “Alenka.”
Features: Products with an emphasis on Russian cuisine.
Description: An online store with traditional Eastern European products.
6. REGIONAL RETAILERS
A local supermarket chain in southwestern Germany offering fresh produce and local goods.
A regional supermarket chain in Bavaria with a focus on local and organic products.
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