TORETAIL Marketing
Marketing and advertising
TORETAIL Marketing provides full marketing support to the Retailer
Promotional activities
(promotion of goods distribution Ьу reaching end users):
1
Introduction of the product and improvement of its awareness
2
Switching consumers of competing goods onto the promoted brand
3
Increasing sales
Event Marketing
means an action plan dedicated to promote the goods with the arrangement of dramatic and memoraЫe events: shows, fests, parties, presentations, etc. (including corporate events, special activities, provocative marketing). lt includes the following:
1
Creation of the company's image
2
Development of the customer loyalty towards а trademark
3
Extension of the set of business partners and customers
4
Assurance of promotion and success of the brand, improvement of its status and popularity
Direct Marketing
is one of the optimal strategies to seek new customers. lt includes the following:
1
Acquisition of new customers, development of а feedback channel with them
2
Maintenance of long-term relationship with existing customers, informing them оп new goods
3
Subscription campaigns
4
Various promotional events
5
Organization of lotteries, giveaways and other promotional activities
6
Organization of distance selling and etc.
Trade marketing
is а promotion of sales at all points of sales. lt may include:
1
Creation of the company's image
2
Retail price monitoring
3
Secret shopper services
4
Merchandising, merchandising audits, merchandising consultations
lndoor advertising
is а necessary and efficient type of advertisement placed оп fixed or movaЫe support inside points of sales. lt includes:
1
Development of the concept of advertising materials placement
2
Designing layouts and sketches
3
Confirmation of placement plans with the venues
4
Production, logistic support and monitoring
5
Advertising placement
6
Evaluation of placement efficiency
Production of advertising materials includes
1
POS materials
2
Presentation materials
3
Promotional items
4
Textiles
5
Consumables for promotional events
6
Other advertising structures
7
Retail equipment
