TORETAIL Marketing provides full marketing support to the Retailer
Promotional activities
(promotion of goods distribution Ьу reaching end users):
1
Introduction of the product and improvement of its awareness
2
Switching consumers of competing goods onto the promoted brand
3
Increasing sales
Event Marketing
means an action plan dedicated to promote the goods with the arrangement of dramatic and memoraЫe events: shows, fests, parties, presentations, etc. (including corporate events, special activities, provocative marketing). lt includes the following:
1
Creation of the company's image
2
Development of the customer loyalty towards а trademark
3
Extension of the set of business partners and customers
4
Assurance of promotion and success of the brand, improvement of its status and popularity
Direct Marketing
is one of the optimal strategies to seek new customers. lt includes the following:
1
Acquisition of new customers, development of а feedback channel with them
2
Maintenance of long-term relationship with existing customers, informing them оп new goods
3
Subscription campaigns
4
Various promotional events
5
Organization of lotteries, giveaways and other promotional activities
6
Organization of distance selling and etc.
Trade marketing
is а promotion of sales at all points of sales. lt may include: